general entertainment
Unveiling the Saudi GEA: My Myth‑Busting Journey into the Kingdom’s Entertainment Engine
The General Entertainment Authority (GEA) is Saudi Arabia’s government agency that regulates, licenses, and promotes entertainment across the kingdom, overseeing 89 million visitor entries in 2025. In my experience covering the Saudi entertainment boom, I’ve seen the GEA transform from a quiet regulator into a powerhouse that fuels