disney abc hulu marketing structure

disney abc hulu marketing structure

General Entertainment Trim 30% Overhead ABC Shakes

22% of Disney’s marketing assets were consolidated under a single dashboard after the 2024 reorganization, cutting duplication and speeding activation. This consolidation is the core of Disney’s new marketing glue strategy, which trims general-entertainment overhead by roughly 30% by aligning ABC, Hulu and Marvel under one authority. General